Oxlade Is Doing Amazingly Well As An Independent Artist

Oxlade Is Doing Amazingly Well As An Independent Artist

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Oxlade Is Doing Amazingly Well As An Independent Artist
It is no longer news that the Nigerian music industry is tough for those who do not possess the required resources to soften things up. To have a smooth ride, there has to be massive funding. Becoming a successful artist or getting enough recognition at the very least is not child’s play. You (together with […]
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It is no longer news that the Nigerian music industry is tough for those who do not possess the required resources to soften things up. To have a smooth ride, there has to be massive funding. Becoming a successful artist or getting enough recognition at the very least is not child’s play. You (together with your team) must be prepared to hustle and not back out no matter how tough things get.

As the industry is undergoing evolution – the dynamic is changing and nearly everything has gone digital – we have seen the arrival of new and fresh acts. These emerging artists are doing things differently, with a more refined approach. Their marketing is subtle, less aggressive, and organic. They have a distinct sound, mostly a seamless blend of different genres with the element of Afro.

Oxlade

Earlier this year, Notjustok compiled a list of new acts to watch out for in 2019 and one of the outstanding acts on the list is Oxlade. The young talented singer has come a long way so far as a fledgling act in the music industry. He has managed to garner a solid fan base who religiously show him support and have helped build his career.

With the help of social media and digital streaming platforms including SoundCloud and YouTube, Oxlade warmed his way into the hearts of many music lovers. He has released quite a number of songs including Iyanu, Ojoro, Questionnaire, and more. He also made covers to different popular songs and freestyles in a bid to stay relevant and put out content. He has worked extensively with producer Ojah B who is also making a name for himself in the industry.

Oxlade

Last year, Oxlade first gained prominence in the mainstream when he featured on BlaqBonezMamiwota, delivering a very catchy hook. The song topped several charts and this boosted Oxlade to the limelight. He also featured alongside YBNL’s Fireboy DML on a song Sing. This was the song that really caught Davido’s attention and heightened his interest in the young singer’s career. Rumors even had it that the singer was signed to DMW.

Davido and Oxlade

Toward the end of 2018, Oxlade released his highly-anticipated single Shugar. It was produced by one of the elite producers in the industry Spax. The Afro-pop single quickly climbed on different charts, making it one of the hottest singles released by a new act. The song has since been on an ascent and the singer who keeps pushing his music as an independent act is continuously gaining more popularity.

Sometime last week, the visuals for Shugar dropped. It was directed by Naya Effectz. Although not many people are familiar with the energetic video director, Naya is a talent to behold. The video is impressive and it shows how much potential Naya has. With limited available resources, they were able to churn out something remarkable.

Oxlade and Naya

Oxlade and Naya have both carved out a path for themselves as creatives, pushing each other to the limits and getting better at their respective crafts. Naya is responsible for creating virtually all the visuals that Oxlade has put out as a musician. And consistent growth can be noticed if you check what they’ve been doing from the start.

The journey has been interesting thus far as they both still have a long way to go. Oxlade is gradually becoming a household name in the industry as the likes of Melvitto, DJ Tunez, and other eminent names have reached out to him for collaborations.

The post Oxlade Is Doing Amazingly Well As An Independent Artist appeared first on Latest Naija Nigerian Music, Songs & Video – Notjustok.

Otto Vonpablo ft Christ Rydaz – Joy and Laughter

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Otto Vonpablo ft Christ Rydaz – Joy and Laughter
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I’m Yet To Recover From The Shock – Father Of Lady Shot Dead By Lagos SARS

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I’m Yet To Recover From The Shock – Father Of Lady Shot Dead By Lagos SARS
Mr. Ifeanyi Ojide, the father of 20-year-old Adaobi Ifeanyi, who was killed by a policeman while returning from a nightclub with her boyfriend, Emmanuel Akomafuwa, has said he was yet to come to terms with the reality of his daughter’s demise. He said: “I was in great shock on that Saturday morning, when people called […]
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Senate President Saraki Replies Tinubu

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Senate President Saraki Replies Tinubu
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Ekiti Set To Revive Farm Settlements Through World Bank’s Intervention

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Ekiti Set To Revive Farm Settlements Through World Bank’s Intervention
LEADERSHIP: The Ekiti State Government on Monday said that it would soon  revive its agricultural and rural development programmes having  secured the World Bank’s support for the initiative. He also said that the government would soon transmit  a bill to re-enact  the establishment of  ”The Ekiti State College of Technical Agriculture,” to the State House […]
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Convocation: 81 ABU Students Bag First Class Degrees

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Convocation: 81 ABU Students Bag First Class Degrees
LEADERSHIP: Ahmadu Bello University (ABU) Zaria, will be graduating 81 First Class among the 15,289 graduands in its 41st convocation ceremony coming on Saturday. Also 15 best graduating students for the 2017/2018 across the faculties will receive different prices during the ceremony by the Vice -Chancellor, Prof Ibrahim Garba. This was made known to LEADERSHIP […]
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We Have Depreciated Boko Haram’s Efficacy – FG

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We Have Depreciated Boko Haram’s Efficacy – FG
LEADERSHIP: The Federal Government on Monday reiterated its position that it has “largely depreciated the efficiency and efficacy of Boko Haram” insurgents. The Minister of Information and Culture, Alhaji Lai Mohammed, gave the government position when he featured on a live TVC News Programme, “This Morning,” monitored by the News Agency of Nigeria (NAN) in […]
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Buratai: Intelligence Gathering Crucial In Tackling Insecurity

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Buratai: Intelligence Gathering Crucial In Tackling Insecurity
LEADERSHIP: The Chief of Army Staff (COAS), Lt.-Gen. Tukur Buratai, has urged Nigerians to provide the military with intelligent reports to effectively curtail the insecurity challenges in the country. Buratai made the call while briefing newsmen shortly after he paid a condolence visit to the acting Governor of Delta, Kingsley Otuaro, in Asaba on the […]
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VIDEO: Emex X Ycee – Hello (Prod. Kel P)

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VIDEO: Emex X Ycee – Hello (Prod. Kel P)
Emex X Ycee – Hello (Prod. Kel P) It’s finally here; GMG Records artist “EMEX” teams up with Africa Finest and award winning artist/label owner “Ycee” on the fire jam titled “HELLO”. The song was produced by Kel P and the video was shot in the beautiful city of Lagos, Nigeria and directed by Nigeria […]
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VIDEO: Upgrade – GhenGhen

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VIDEO: Upgrade – GhenGhen
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Ronaldo Becomes First Player To Win All Three Major Leagues

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Ronaldo Becomes First Player To Win All Three Major Leagues
With Juventus having clinched the Scudetto with a 2-1 win over Fiorentina on Saturday, Ronaldo has become the first man to win Europe’s three major leagues: Serie A, La Liga and Premier League. In addition, this is Juve’s eighth consecutive Scudetto, won with five games to spare.They were heavy favourites even before they signed Ronaldo […]
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Insecurity: Al-Mustapha, Retired Military Officers Begin Move To Secure Chibok Girls’ Release

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Insecurity: Al-Mustapha, Retired Military Officers Begin Move To Secure Chibok Girls’ Release
LEADERSHIP: Former chief security officer to the late head of state, Major Hamza Al-Mustapha (rtd) and some retired military officers may have begun to making some overtures to the insurgents in order to secure the release of the remaining Chibok school girls from the captivity of the Boko Haram insurgents. This follows a recent call […]
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Strongman – The Second Coming

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Strongman – The Second Coming
Overview of Strongman – The Second Coming   Emerging Ghanaian rapper Strongman releases a brand new single, his first since the announcement of him parting ways with his label Sarkcess Music. This one is titled “The Second Coming”, and on it the rapper waxes lyrical about his skills and ambitions, also giving a shoutout to […]
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