A Message to Nigerian OG (Musicians): Focus More On Music Business And Quit Making Music

A Message to Nigerian OG (Musicians): Focus More On Music Business And Quit Making Music

click photo for more information
A Message to Nigerian OG (Musicians): Focus More On Music Business And Quit Making Music
Many years back, things were quite different in the Nigerian music industry. There were no digital media platforms like blogs, Twitter, Instagram and streaming platforms. New music was majorly discovered by listening to the radio or watching Tv or from DJ mixes. In the era before the internet became a big deal, even though Nigerian […]
2
45

Many years back, things were quite different in the Nigerian music industry. There were no digital media platforms like blogs, Twitter, Instagram and streaming platforms. New music was majorly discovered by listening to the radio or watching Tv or from DJ mixes. In the era before the internet became a big deal, even though Nigerian music wasn’t as diverse, we enjoyed banging songs from a number of talented artists. The entertainment scene was dominated by acts like Tuface, D’banj, Mo-Hits, P-Square, Omawumi, 9ice, and many others.

D’Banj

9ice

The Nigerian music landscape has recorded a lot of progress in the past few years. Not only has music consumption been redefined, but the creative processes of artists have also changed completely. The advent of the internet and social media has heavily influenced the entire field of music, making the creation of music and marketing it take different shapes as opposed to traditional means. The attention span of the audience has grown shorter as there is an influx of artists in the Nigerian music industry. Back in the days of Mo-Hits and the likes, there were only a few notable names who were consistent with their craft. There were many one-hit wonders, but those who could survive the tide were those who were able to maintain relevance no matter what it took.

P-Square

M.I Abaga

Timaya

It is imperative for an artist to constantly evolve while remaining true to his or her roots/origin. This is one of the things that helps artists remain relevant for a long period of time. It is evident in the careers of artists like M.I, TuBaba, Don Jazzy, and many others. They study the industry and fit whatever is the current order in their sound and imaging. As an artist, your utmost duty is to satisfy your audience while ensuring to deliver quality content. It is even much more important now that the competition in the industry is stiff and the fans have become much more conscious towards music. There is a medley of artists who are regular in the release of superlative musical content and this has made it easier for music fans to switch allegiance.

Tubaba

Don Jazzy

Some Nigerian artists have worked extremely hard to inscribe their names in the list of legendary musicians. Artists such as D’banj, P-square, MI, Tubaba, Timaya have toiled to earn their reputation. They have successfully managed to stand the test of time and are highly recognized locally and globally. They paved way for many other Nigerian acts and walked on thorny grounds so that another generation of artists could run on smooth grounds. Their OG status can never be challenged. They would forever be known as pacesetters and whenever music discussions come up, it is inevitable for their names not to be mentioned.

When you reach OG status (like Jay Z in Hip-hop) you have to do everything possible not to jeopardize it. You begin to make the kind of moves that business tycoons make. You approach the music business in a smarter way, controlling the scenes from the background. Chances are that the sound has evolved so much that you are no longer as smooth as you used to be. At this point, you become very selective and careful with the kind of content you put out. There has to be a balance. You don’t want to sound old school neither do you want to lose your original style. It is expected that you avoid ridiculing yourself because you are trying to blend in (imagine a DMX trying to pull a Tekashi69 just to get some buzz).

This is what I expect from our OGs. The Nigerian sound is not what it was a few years back. Only a few artists like Tubaba, MI, Timaya have managed to repeatedly refine their sound to satisfy mainstream. Without necessarily mentioning names, the OGs in the game ought to shift their focus away from making music to working on creating more efficient structures which can be really beneficial to emerging artists. They should invest more in new artists with fresh sounds instead of trying to whip a dead horse in the name of making music. It does not necessarily mean they have lost the sauce but rather that they no longer need to compete with fresher acts. Judging by the songs most of these OGs (with the exception of a select few) have put out recently, it would make more sense for them to operate from behind the scenes and not soil their legendary status with subpar content.

The post A Message to Nigerian OG (Musicians): Focus More On Music Business And Quit Making Music appeared first on .

Gabriel Afolayan – So Fine (Prod. Ade James)

click photo for more information
Gabriel Afolayan – So Fine (Prod. Ade James)
Gabriel Afolayan – So Fine Overview of Gabriel Afolayan – “So Fine” Gabriel Afolayan has just dropped a brand new jam as promised titled “So Fine” The award-winning actor, script writer and singer isn’t resting on his laurels having recently dropped an album “Instinct”. Listen to So fine produced by Ade James below and let […]
0
8

Danny S – Waka Jeje ft. Olamide

click photo for more information
Danny S – Waka Jeje ft. Olamide
Danny S – Waka Jeje ft. Olamide Overview of Danny S – Waka Jeje ft. Olamide Street-hop sensation – Danny S, joins forces with industry heavyweight – Olamide to deliver this  pleasant cut dubbed “Waka Jeje“. This is not the first time they’re working together as history got their previous effort dubbed “Freestyle” on record. […]
0
9

Vic O ft. Speed Darlington – Bella

click photo for more information
Vic O ft. Speed Darlington – Bella
Vic O ft. Speed Darlington – Bella Overview of Vic O ft. Speed Darlington – Bella When rivals collaborate, the link up is 100%! Self acclaimed Rap Messiah – Vic O, finally releases arguably the most anticipated song so far this year. The song is tagged “Bella” and it features his big time rival, the […]
0
15

Osun Tribunal ruling: Oyetola is still the Governor and in-charge – Speaker

click photo for more information
Osun Tribunal ruling: Oyetola is still the Governor and in-charge – Speaker
Mr Najeem Salaam, the Speaker of Osun House of Assembly, on Monday called on residents in the state to be calm and be law abiding […] Related
0
6

Lagos orders occupants of distressed buildings to vacate, demolishes 20 others

click photo for more information
Lagos orders occupants of distressed buildings to vacate, demolishes 20 others
The Lagos State Government has ordered occupants of marked distressed buildings across the State to immediately vacate them pending the arrival of the demolition team of Lagos State Building Control Agency (LASBCA). Related
0
10

PHOTOS: Another Storey Building Collapses In Lagos

click photo for more information
PHOTOS: Another Storey Building Collapses In Lagos
Reports in the social media indicate that another ‘fragile’ building has collapsed in the same Lagos Island axis of the nation’s commercial city. The building is located at No.2 Kakawa Street. Emergency personnel are advised to move to the place… Invest In Social Force & Get 50%Click HERE >> To Buy Cheap MTN & GLO […]
0
9

Full List Of Newly Elected Governors and Their Parties

click photo for more information
Full List Of Newly Elected Governors and Their Parties
The 2019 general election has produced 26 governors-elect. Rivers, Adamawa and Bauchi States are still undecided. INEC, however, concluded election in Plateau, Benue, Sokoto and Kano states on Saturday. Below is a list of the governors-elect and their parties:1. Ifeanyi Ugwuanyi – (PDP) Enugu State. 2. David Umahi – (PDP) Ebonyi State 3. Inuwa Yahaya (APC) Gombe State 4. […]
0
9

Here are 5 sexual mistakes men need to stop making – NOW!

click photo for more information
Here are 5 sexual mistakes men need to stop making – NOW!
<p class="">Dear men, women would rather have you do the five things listed in this article differently. It’s time to fix up!</p> <p class=""><strong>Many men see themselves as sex experts but many times, such men can’t even properly satisfy their wives/girlfriends as the women would like.</strong></p> <p class="">And really, what’s the point of the act […]
1
10

42-year-old woman becomes first Nigerian to be appointed a Professor at Harvard Law School

click photo for more information
42-year-old woman becomes first Nigerian to be appointed a Professor at Harvard Law School
<p class="">She started working at Harvard Law School in 2007 and she is also Deputy Director and Clinical Instructor at Harvard Law School Criminal Justice Institute (CJI).</p> <h2>Nigerian women are making waves and they should be celebrated. A few days ago, Wendy Okolo, Aerospace Research Engineer NASA Ames Research Center in Silicon Valley became a […]
0
12

“I don tire!…” Waje Expresses Frustration Over Music Not Working For Her

click photo for more information
“I don tire!…” Waje Expresses Frustration Over Music Not Working For Her
The Nigerian music industry has its ups and down and while some people can withstand this rollercoaster journey, artistes like Waje seems to have enjoyed, or better still endured that ride longer than she would love to and is finally calling it to quit. On Thursday 21st of March, a video was posted on the […]
0
6

VIDEO: Joojo Addison – Yessa Massa

click photo for more information
VIDEO: Joojo Addison – Yessa Massa
Overview of VIDEO: Joojo Addison – Yessa Massa   Emerging Ghanaian artist Joojo Addison presents a brand new single and video, titled “Yessa Massa”. “Yessa Massa” is the talented act’s follow up to his debut single “Guy Man”, a dope afrobeats cut which made major waves, and was then shortlisted into Mr Eazi’s Empawa program. […]
0
10

“I Am Quitting Music” – Waje Reveals As She Pours Out Her Frustration

click photo for more information
“I Am Quitting Music” – Waje Reveals As She Pours Out Her Frustration
It is really a frustrating thing to realise that the greatest skill you possess as a human cannot even be productive financially, especially when you even make so much conscious efforts to make it worthwhile in that regard. It becomes clearly worse when you get to know that those that do not even possess quarter […]
0
11
load more posts